Pesa (formerly Pesapeer)
About Pesa
Pesa is a digital cross-border financial service provider in Canada.
Challenges they had
Pesa needed a performance marketing expert to promote its new app to the African diaspora in Canada.
Pesa needed to expand its customer base into new markets in Asia and Africa.
Solutions I proffered
1. Performance marketing:
I deployed strategic and programmatic ads to target new users in the ads based on niche interest.
2. Content marketing:
I helped Pesa delpoy an SEO stack for its website and social media visibility.
The Results
The strategy significantly increased awareness, customer base, and revenue
Over 100% increase in downloads.
1000% increase in transaction volume and value in three months.
Visuals
