OneKard Beta Program
About OneKard
OneKard is a digital payment solution designed to provide modern banking services; savings, cross-border payments, analytics, transafers, and bill payments. It presently operates in Nigeria with ambitions to become a global payment provider.
Challenges they had
New product in a densely competitive market.
They needed beta users to test and validate the product solution.
Zero userbase and brand awareness.
Solutions I proffered
To address their challenges, I implemented the following
1. Partnership with communities:
I partnerered with three established and five small communities to promote the beta program. Users who test the app get a reward of N5000.
2. Students ambassadors:
I partnered with 20 student ambassadors to introduce the product to campus communities.
3. Paid advertising:
I implemented paid ads on Facebook and Instagram to acquire beta testers.
The Results
The strategy significantly generated users, transactions, and revenue
100% Increase in users: Achieved zero to 1000 active testers/users
1000% growth in transactions: Generated over 4000 transactions worth N50 million.
100% revenue: Acehieved sustainable revenue numbers.
Enhanced Brand Awareness: Increased brand and product visibility.
Publications
Visuals
