Kuda Business Launch

About Kuda

Klasha is the biggest neobank in Africa with over six million users.

Challenges they had

Kuda built a business product and needed to acquire new uers.

Kuda had zero budget for the product but needed to validate the solution.

Solutions I proffered

To address their challenges, I implemented the following

1. Data marketing:

I queried the exisitng Kuda user data to identify top transacting users. Afterwards I implemented a lifecycle campaign to transition them into Kuda business users.

2. Influencer marketing:

I collaborated with the existing Kuda ambassadors to promote the product.

3. Lifecycle marketing:

Deployed in-app and email marketing to nudge existing users towards the business product.

4. Product-led growth:

I worked with the product team to create a new button on the home and settings page to transition users towards the business product.

5. Social media marketing:

Monitored content creation and social media engagements to maintain campaign momentum.

The Results

The strategy significantly increased awareness, customer base, and revenue

70,000 app downloads.

50,000 users in six months

Zero to 100k+ transaction numbers