Klasha X Homecoming
About Klasha
Klasha is a technology company providing cross-border payments solutions to businesses and individuals.
Challenges they had
Low customer base and transactions
Limited brand awareness and visibility in a competitive market.
Solutions I proffered
I identified event partnerships as an avennue to increase brand awareness, positive association and likeability. The Homecoming event is an annual event organised for the alte crowd in Lagos. It features Gen Z and millenials who like shopping and as such needs a global payment solution.
I used this event to promote two of Klasha’s top features:
1. Klasha Shop which allows users to shop from global brands like Zara, Amazon, and Shein. They pay in naira and get their items delivered to their doorstep.
2. Virtual USD cards which gives access to global merchants like AliExpress, Amazon, Apple, etc.
Tactic
I implemented gaming tactics that rewarded users with merchandise and in-app cash rewards.
Users who downloaded the app got a gift while users who created accounts on the spot qualify for cashbacks on their first three transactions.
The Results
2% increase in app downloads: Gained 1000+ new users over the three days of the event
5% Growth in Followers: Gained a substantial number of new followers on our social media.
100% revenue: Acehieved sustainable revenue numbers.
Enhanced Brand Awareness: Increased visibility and established a stronger market presence.
Visuals
