Klasha #BlackCard Campaign
About Klasha
Klasha is a technology company providing cross-border payments solutions to businesses and individuals.
Challenges they had
The Central Bank of Nigeria placed a limit on the value of dollar transactions on a naira card. This meant Nigerians could not pay on global sites like AliExpress, Apple, Canva, etc.
Klasha had low awareness and transaction on its virtual cards so it redesigned its virtual card to through partnership with Visa to increase platform coverage, uptime, and transaction limits.
Solutions I proffered
To increase brand awareness and transaction, I implemented a robust digital strategy using owned and paid channels.
1. Influencer maketing:
Collaborated with 40 micro-influencers to promote #KlashaBlackCard on Twitter.
2. Performance marketing:
Deployed paid ads on Facebook and Instagram to promote the virtual cards and encourage app downloads.
3. Social media marketing:
Monitored content creation and social media engagements to maintain campaign momentum.
The Results
The strategy significantly increased Klasha’s awareness, customer base, and revenue
250%+ increase in app downloads.
70% increase virtual card creation and transaction.
50% increase in virtual card transactions.
50% Increase in Engagement: Achieved a significant rise in likes, comments, and shares.
200% Growth in Followers: Gained a substantial number of new followers.
Enhanced Brand Awareness: Increased visibility and established a stronger market presence.
Visuals
