Klasha B2B Marketing
About Klasha
Klasha is a global technology company, building a platform and APIs to move money to and from emerging markets frictionlessly.
Challenges they had
Klasha was known for its B2C products but barely known a B2B payment service provider
Klasha needed to overhaul its entire brand perception and positioning to B2B
Solutions I proffered
1. SEO marketing:
I overhauled the company SEO strategy; onpage and off-page
2. Media partnership:
I partnered with reputable tech media for thought leadership, products promotion, and company news.
3. Whitepapers:
I deployed three whitepapers to generate SQLs.
The Results
The strategy significantly increased awareness, customer base, and revenue
Generated 5000 SQLs for the sales team
Improved the company website rankings to the first page for key search results
Improved the brand perception
SEO Results
Klasha's SEO performance improved significantly over time:
1. Search Rankings Growth:
Achieved first page rankings for key B2B payment terms.
2. Keyword Performance:
Ranked for over 50 relevant B2B keywords.
3. Organic Traffic Increase:
300% growth in organic traffic within 6 months.
4. Backlink Profile:
Built 100+ quality backlinks from industry publications
Visuals
